Well… the Parade of Boats was definitely a success for our company. I would like to thank everyone who stopped by to see us! I am very pleased to say we sold twice as many boats during the Parade this year compared to the MN boat show last year. It brought many boating enthusiasts into our two locations. They saw many more boats then were available to see at the boat show. Boat show incentives were available along with additional cash discounts. I heard from many people how nice it was to shop without the crowds of people distracting them. They also liked the large selection along with the free parking, admission and food. When the weather turned a little nasty no one felt pressured to drive out to see us, they knew the Parade was going on for 11 days and not one weekend like the boat show. The showrooms still have the parade displays intact so don’t hesitate to stop by to have a look, however, you will notice quite a few sold signs on the boats.

All eight locations are planning on being part of the 2011 Parade of Boats. Plus, we have been contacted by several other dealers who want to join going forward. Look for more joint sales events with the Metro Boat Dealers this summer. Rumor has it that we will be at Lord Fletchers, the State fair grounds, and a St. Croix River event!

Dave

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